Whitepaper Archive

The future is AVOD and FAST

How TV viewing habits are changing and why marketers should include ad-supported platforms in their TV strategy

Channelizing the power of Connected TV

Unlocking value from CTV advertising in India

The future is Advanced TV

Understanding and leveraging the power of Advanced TV in 2023.

Performance, re-programmed for people

Part 1: Sustainability

Agents of Change

Shaping the future of Advanced TV advertising.

Can your YouTube spend work harder?

Maximising your YouTube campaign ROI with smarter data strategies.

Channelizing the power of CTV

Insights from India’s first brand lift study on Connected TV

I.D.E.A Report 2022

How holiday shopping will be different in 2022

Light up your holiday shopping marketing strategy

Unboxing the CPG/FMCG retail consumer

Reach the right audience, the right way

Unboxing the consumer electronics retail consumer

Reach the right audience, the right way

Unboxing the luxury retail consumer

Reach the right audience, the right way

Unboxing the fashion retail consumer

Reach the right audience, the right way

Unboxing the global retail consumer

Reach the right audience, the right way

The political media remix: how digital can make political TV buys smarter

Identity: Goodbye cookies, hello future

Crisis, what crisis? How will programmatic audience planning change?

TV is more than TV

Getting the most out of YouTube

2022 Programmatic trends for Display

The state of programmatic advertising now and the trends that define the future

2022 Programmatic trends for Connected TV

The state of programmatic advertising now and the trends that define the future

2022 Programmatic trends for DOOH

The state of programmatic advertising now and the trends that define the future

2022 Programmatic trends for Audio

The state of programmatic advertising now and the trends that define the future

2022 Programmatic trends for Video

The state of programmatic advertising now and the trends that define the future

The future is biddable

The state of programmatic advertising in 2022 and the trends that will define the future

Programmatic Trends for 2022

The state of programmatic advertising now and the trends that define the future

The Chinese audience is closer than you think

Get to know the new Chinese consumer

TV is more than TV

Is connected TV disconnecting?

The unlocked world?

The future of travel in the post-pandemic world

The pandemic effect download

What holiday shopping will look like in 2021

The pandemic effect

What holiday shopping will look like in 2021

Identity: Now, next, later

The end of cookies is a little further away than we thought. But, make no mistake: the end is still nigh.

Identity: What activation looks like in a world without cookies

How CPG consumers have changed

Scalable personalization Optimisation and measurement strategies for CPG campaigns

Future-proofing CPG marketing

TV is more than TV

Don't believe everything you see on TV

A year of lockdowns

TV is more than TV

The multi-screen, multi-platform, multi-device opportunity.

TV is more than TV

Getting the most out of YouTube.

The Chinese audience is closer than you think

How global brands can connect with one of the largest markets in the world, from anywhere in the world.

Identity: Crisis? What crisis?

What marketers need to know about the changing world of identity

2021 Olympics

What marketers need to know

The programmatic promise

Omnichannel: building for a future state of advertising

The shifting political TV landscape

How the TV political landscape has shifted as a result of COVID-19

Dissecting cannabis consumers and behaviours in British Columbia (B.C.)

Insights and trends for BC cannabis marketers

The future, but faster

How Americans buy cars

What US auto marketers need to know to optimize their campaigns

Modernizing Measurement

How marketers can prove ROI for their campaigns with incrementality

Programmatic and the cord

How to reach cord cutters, cord trimmers and cord nevers with programmatic

Using programmatic for branding

How brand marketers can use programmatic to drive high-level awareness

Bridging the gap between TV and digital

Understanding marketing intelligence

How to convert data into meaningful, business-critical action

2019 Holiday Shopping

What marketers need to know about the pre-Christmas shopping trends

The Future of Cannabis Marketing in Canada Study

The insights and trends cannabis marketers need to know to get ahead in this new market

Back to School 2019

Global trends for shopping as kids go back to school