TV retargeting

How do we do it?

We collect digital data about the content that is viewed on TV via our multiple TV data partnerships for the best scale and representation available via any partner, and then use this to activate campaigns on other devices connected to the same IP address.

What does that mean for you?

There are lots of tactics available with TV retargeting - for example you can extend your reach to users not exposed on linear TV, you can follow up to exposed users with an actionable ad on their second screen device, or you can conquest your competitor’s TV spot with your own message.