Make an impact on your audience, not on the planet
Our online habits have a surprising impact on the environment. And it adds up fast - If the internet was a country it would be the third biggest polluter in the world - after the US and China.
We want to change that. By combining the data partnerships, technology, and programmatic approaches that measure the environmental sustainability of your programmatic marketing campaign, we can help you cut down your carbon footprint, without sacrificing your performance.
“The advertising industry has discussed sustainability for years, but in 2022 and beyond, innovating and advancing the way we actually achieve this will be paramount to long-term change for all”
John Goulding, Global chief strategy officer for MiQ
What does good look like?
Programmatic advertising allows us to connect the right audience with the right message, at the right time, but with every action, a few grams of carbon dioxide are emitted from the energy needed to run devices, connect data, and power servers. We’ve set off on a mission to understand how to minimize these emissions by standardizing measurement. In this short ebook, you’ll learn:
- What makes media sustainable
- Terms you need to know about the sustainable ad world
- What’s measured, benchmarks, Green Scores, and more
- How to improve sustainability now
Get started by understanding your brand’s Green Score
To help brands and their agencies get started with reducing Scope 3 emissions, we built a tool that can help. Your Green Score will tell you what your programmatic advertising campaign emissions look like compared to industry and vertical benchmarks, so you can start to understand your environmental impact and how to run more sustainable advertising. If you’d like to get a Green Score for your next campaign, reach out to your MiQ representative or contact us.
Level up on industry wisdom
Book an MiQ Unlocked session and have our experts come to your office or join you virtually to bring you up to speed on the latest trends in our industry.
Book our latest educational session to help you understand how your business can make the programmatic leap towards carbon offsetting, for more sustainable advertising. We’ll bust the jargon, explore industry stats and discuss the practical steps you can take to get started.
Explore our other future-shaping innovations
Delve into other ways to change the game for you, your audience and your community.
Take on a more privacy-centric and unbiased approach to reach the right audience.