What does it mean?
Retargeting (sometimes called dynamic remarketing or dynamic retargeting) means showing visitors to your website personalized ads based on what they looked at when they visited. By gathering information on what they’re interested in when they’re on your website, you can serve them ads in other addressable environments that are more likely to resonate.
How do we do it?
Our dynamic creative optimization (DCO) partnerships and expertise allow us to offer you the retargeting solution that’s right for you. Whether you’re looking for fast activation based on the last product viewed or a bespoke solution using data integration of more customized sales data, macro data or an API, we’ve got you covered. With our flexible creative shells we can easily implement the imagery, messaging, call to action or price that will resonate with each user.
What does that mean for you?
Reach your audience with the right products and messaging based on what they’ve already shown interest in or what you know matters to them, thereby bringing them back to site and increasing your conversions.