MiQ announces partnership with private equity firm Bridgepoint to continue long-term growth strategy

NEW YORK, September 13th, 2022 — MiQ, one of the largest global programmatic media partners in the world, today announced a new key partnership with private equity group Bridgepoint. As part of the partnership, Bridgepoint will support MiQ’s existing management team to deliver the next phase of programmatic media solutions, with a focus on continued international expansion and client growth. This investment represents a realization for growth focused private equity firm ECI Partners, who have been partnered with MiQ since 2017, generating a 6.1x return.

Founded in London in 2010 by Gurman Hundal and Lee Puri, MiQ has transformed into a major global player in helping businesses to scale and deliver proven ROI through its media offering, analytical solutions and tech platform. The company turns data into high-performing advertising campaigns and provides real-time insights to drive tangible business change. Bridgepoint was selected due to its cultural and strategic alignment, and its ability to strengthen MiQ’s rapid growth trajectory through its experience in product development strategies and assisting businesses with their global expansion plans.

“Our success is built on revolutionizing the way companies can maximize data, but unique business challenges around data science, analytics and programmatic trading are getting more complex every day,” said Gurman Hundal, co-founder and Global Executive Chairman, MiQ. “Bridgepoint’s proven track record of innovative and scalable investments matches our ambition to move to the next chapter to deliver for our people and clients. We’d like to thank Tom Wrenn and the ECI team for the fantastic support in helping us develop over the past five years, helping us turn MiQ into a truly global business. We look forward to where MiQ is going over the next five years and beyond.”

“The connected and data-driven world continues to change and MiQ will evolve along with it,” said Lee Puri, co-founder, MiQ. “We’re beyond excited to work with Director Charles Welham and Partner and Chief Investment Officer Xavier Robert, as well as the entire Bridgepoint team, in this new milestone in our global growth journey.”

Charles Welham, director of Bridgepoint in London, said: “MiQ is a major global player partnering with some of the world’s leading brands and agencies to deliver high-performing advertising campaigns and drive true business change through data analytics and insights. It offers leading analytics solutions and platforms to companies everywhere and has achieved significant growth over the last few years. Gurman, Lee and the entire MiQ family have cultivated best-in-class processes around innovation, technology and data partnerships, and we look forward to providing the necessary expertise to help maximize the company’s market potential.”

Tom Wrenn, Partner at ECI comments, “It has been an amazing journey with Gurman and Lee, backing them in their ambition to grow MiQ into a global programmatic market leader. Since our investment the team have developed and executed an incredible North American expansion strategy, with over two thirds of group revenue now coming from the US. Delivering a 6.1x return is representative of the fantastic partnership, and Gurman and Lee’s enthusiasm and ambition has made this investment a career highlight. We wish them all the best for the next stage of the MiQ journey.”

Jefferies, with a team led by Nandan Shinkre, European Head of Technology Investment Banking, and Tariq Hussain, European Head of M&A, were the appointed Financial Advisors for this transaction.

For more information about MiQ, please visit www.wearemiq.com.

About MiQ
We’re MiQ, a leading programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.

About Bridgepoint
Bridgepoint Group plc is the world’s leading quoted private assets growth investor focussed on the middle-market with over €37 billion AUM and a local presence in the US, Europe and China. We specialize in private equity and private credit and invest internationally in six principal sectors – business services, consumer, financial services, healthcare, advanced industrials and technology.

About ECI
ECI is a leading private equity investor, investing in growing businesses valued up to £300m. It has over 45 years of experience, collaborating with management teams to build successful global businesses. With an unrivalled track record of 267 investments, ECI invests as either a majority or a minority investor. ECI is currently investing its eleventh buyout fund and manages approximately £1.7 billion on behalf of our institutional investors. ECI’s experience in the digital marketing space includes MiQ, Investis Digital and Imagesound. www.ecipartners.com.