How do we do it?
Our Analytics Studio allows us to easily and securely ingest lots of different datasets at scale including all the macro factors that can influence your campaign. We have always-on feeds for commonly used trends like weather data, right down to the ability to ingest a niche dataset that is specific to your brand or industry. We then connect this to all the other online and offline data such as ccampaign, consumer and behavioral insights that will help you build the most complete picture of your audience.
What does that mean for you?
With moment triggers, you can maximize your share of voice during key moments, elevate your brand in congested advertising environments by being the most relevant, and engage the right users with targeted messaging based on their specific environment.