What does it mean?
Every day, consumers are influenced by different macro factors that change the way they act, feel and think. It could be the weather, a major political event, something that’s trending on social media, an economic shift, or health trends like pollen or virus levels. You need to be able to take these factors into account when activating your programmatic campaigns, to make sure you get maximum relevancy and performance. Moment triggers can help you do just that.
How do we do it?
Our Analytics Studio allows us to easily and securely ingest lots of different datasets at scale including all the macro factors that can influence your campaign. We have always-on feeds for commonly used trends like weather data, right down to the ability to ingest a niche dataset that is specific to your brand or industry. We then connect this to all the other online and offline data such as ccampaign, consumer and behavioral insights that will help you build the most complete picture of your audience.
What does that mean for you?
With moment triggers, you can maximize your share of voice during key moments, elevate your brand in congested advertising environments by being the most relevant, and engage the right users with targeted messaging based on their specific environment.