The modern digital world

Today, phones are smarter, TVs are connected, iPods gave way to music streaming, bus-stop shelters sprouted video screens — and all these new channels have created what we know as the new modern digital world.

And just like that, programmatic is no longer a novelty, but the dominant and preferred mode of advertising to reach the right audience using high quality inventory.

What is Programmatic Advertising?

Programmatic Advertising refers to the use of automated technology to buy advertising space. But that’s not all. Programmatic powers purpose-built technology with the sharpest data insights, enabling a new level of scale, targeting and efficiency. This is at the core of what we do at MiQ.

connected devices gif

Digital touchpoints

Europeans today are constantly connected to a range of digital touchpoints. MiQ helps Lee Kum Kee reach the right audiences, at the right time and in more meaningful ways. 

Explore some of the latest Lee Kum Kee ads below. (Yes, these are all bought programmatically!)

Smart TVs

Target big screens via TVs connected to the internet

Watch the ad


Reach billions of potential customers on the world’s most popular streaming service

Watch the ad

Social Media

Find users as they browse popular social media platforms such as Facebook, Instagram and Tik Tok

Interact with the ad

Digital Out-Of-Home

Access specific digital screens to reach people on-the-go, in the right places and at the right times

See the ad

Digital Audio

Reach people with ear-grabbing messages on music and podcasts streaming platforms, whatever device they are using

Listen to the ad


Target mobile apps via customers’ most used device

Interact with the ad


Ensure Lee Kum Kee appears on high quality, relevant websites

Interact with the ad


Owning ad space in stores, right at the key moments of purchase

See the ad

What we know about the modern Lee Kum Kee consumer:

Technology in digital advertising also enables game-changing insight. We can not only use this to improve advertising campaigns, but also to feed insight back into the business.

Here is just a snapshot of some insights we can collect for Lee Kum Kee:

Your MiQ team leads

Raj Mahon

Director of Client Partnerships

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John Thomson

Chief Revenue Officer

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