Brand study measurement
What does it mean?
Brand studies are a collection of tools used to measure brand metrics that cover awareness, familiarity, favourability, consideration and intent, as well as claimed behaviors and attitudes. Brand studies are most commonly measured via responses to surveys delivered across the life of a campaign. Best practice surveys adopt a control and exposed research design to quantify the difference between those who did and didn’t see a campaign, by sending the same survey pre- and post-campaign. Groups are also demographically matched to ensure the only difference is the exposure to advertising.
How do we do it?
MiQ works with some of the industry’s leading third party measurement experts to go beyond uplift and provide high quality brand insights to our clients across almost any creative format. Through our deeper data integrations we help you go beyond just basic uplift and gather customized insights on awareness, sentiment, perception, purchase intent, recall or loyalty, broken down by demographics, location, creative, targeting, and more. And our expert traders can use the insights to optimize your campaign in-flight for better results.
What does that mean for you?
Get more actionable and reliable brand insights to achieve better marketing resonance and improve outcomes, by connecting your brand metrics to your performance data across more channels and formats than ever before.