Why programmatic?
What traditional vs digital global ad spend looks like Since worldwide digital ad spend is climbing upward, how much...
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News, views and smart thinking for marketers who want to know how programmatic advertising is changing and how it can be done better.
Why programmatic?
Ad spending has changed, big time. During the pandemic we saw that traditional advertising channel spending dipped 16% globally while digital ad platforms actually grew with a 12% increase compared to the forecasted 9%. While traditional display and video ad spend remained steady, connected TV (CTV) and gaming consoles helped the industry rebound in 2021.
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Get to know… the China team
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ExchangeWire’s TraderTalk TV: MiQ’s Ben Holmes on DOOH in the UK – traditional vs programmatic
What is authenticated data? And how can you use it in programmatic campaigns?
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ExchangeWire’s TraderTalk TV: MiQ’s Alex Deats on Reaching China’s Programmatic Market
In less than two decades, the value of personal data has increased by 1,800%
Making most of the Olympics opportunity
Driving programmatic performance for Indian brands – A look at the campaigns that won three Agency Reporter Front Bencher Awards
by Vidula Ashok, Product and Media Analytics Lead, MiQ
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Q&A: MiQ’s identity product lead Georgie Haig on Google’s latest cookies announcement
Internal products can be beautiful too
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Which states are the biggest cryptocurrency hotspots in the country?
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Which country has the world’s most passionate Olympic fans?
When it comes to Olympics mega-fandom, not all countries are created equal.
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Sports marketing is evolving – how do advertisers keep up?
ExchangeWire’s TraderTalk TV: Trading Across a Fragmented Ecosystem in a Privacy-First World
Supply path optimization: four tips for doing it more effectively
In plain English: What is geolocation data? And why is it so important in a world without cookies?
Life After Cookies: Part Six — As Changes Come, Experts Say the “Energy is Palpable
Life After Cookies: Part Five — How the Sell Side Will Define the New Data Pyramid
Life After Cookies: Part Four — Collaborating in Support of the Open Internet
Decoding Google: What their latest privacy announcement means for ad tech
Life After Cookies: Part Three — Piecing Together the Programmatic Jigsaw
Life After Cookies: Part Two — Brands, and Their Agencies, Look Toward a Brighter Future
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An open letter from Lee Puri and Gurman Hundal
The bright future of identity
We need to talk about YouTube…
Did COVID cause the GameStop frenzy?
Super Bowl LV
In plain English: What do Google’s Privacy Sandbox proposals actually mean?
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sfBIG Panel Recap: Preparing for a Cookieless World with MiQ
GOTV Final Push: Reach Target Voters
What we learned… setting up our inclusion and diversity initiative
American overexposure: Political advertising on TV in 2020
In plain English: How does cookieless targeting work?
In plain English: What are cookies – and why are they on the way out?
Holiday shopping in 2020: here’s what marketers need to know
In plain English: What is a DSP?
What we learned… hacking social injustice
Connecting AI and Human Intelligence in programmatic trading
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The need for omnichannel education
Gaming and programmatic
Advertising during a recession
MiQ Canada partners with Leafly to offer audience extension for cannabis brands
Amplify your brand story beyond the walls of social with programmatic
The future of understanding consumer behaviour
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In plain English: How does a programmatic campaign work?
Advanced TV: Make the leap from good to great
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An open letter from Lee Puri and Gurman Hundal
TV and programmatic trading
The mood of the nation
How COVID-19 is affecting health and fitness advertising
MiQ partners with Environics Analytics and NLogic to deliver connected TV campaigns
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In plain English: Three ways data science fuels omnichannel advertising
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MiQ listed top 11 best firms in India for data scientists to work for
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Trading from home: How programmatic trading team are responding to social distancing
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Cause marketing in a time of crisis
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Talking privilege and intersectionality
Adapting TV tactics for COVID-19. Part-2 – Changing habits and OTT
In the current climate marketers need to adapt their TV tactics and fast
In plain english what can we do to reduce ad fraud
What CPG marketers need to know about COVID-19
How staying at home is changing the world for digital advertising
Talking privilege and sexual orientation
Seasonality in programmatic trading
Talking privilege and neurodiversity
How programmatic paves the way for better creative
Talking privilege and gender
Talking privilege and race
In plain English what does a trader do?
The rise and rise of new programmatic formats
The impact of Valentines Day 2020
Thats the way the cookie crumbles how to prepare for the cookieless future of programmatic
Using programmatic for branding
In plain English what does a data scientist do?
Understanding the super bowl audiences
MiQ announces strategic leadership moves in Canada
The future consumer – The tipping point
MiQ appoints industry veteran Erin Madorsky as managing director US Northeast
How to turn global talent into tomorrow’s leaders
Into the weeds: How marketers can tap into the canadian cannabis industry
Connecting data is good connecting people is better
Who prevailed during the third round of the democratic debates
How to do personalization in a world without cookies
Only connect
Connect discover action!
Mobile marketing intelligence: The superpower that lets marketers be the hero
Unknown unknowns
Sustained excellence
Who watched the democratic debates
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What marketers can learn from the Champions League Final
Why CMOs should be the next CEOs
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So what is marketing intelligence and why should we care
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